GREGOIRE
JEANMONOD
Art and its stories as an inspiration
Vision
Use art as a vehicle for reflection and a lever for transformation
Far from an elitist conception of culture, which would have us believe that only the initiated can truly appreciate a work of art, we are convinced that the history of art can be read as a breeding ground for surprising anecdotes and inspiring characters, of interest even to those whose work has nothing to do with art.
This is why we have decided to make it a privileged field of exploration to initiate, through thematic interventions, a collective reflection on crucial notions for the contemporary company: creativity, teamwork, customer relations, commitment, audacity or pride of belonging... Because artists, throughout history, have provided strikingly effective answers to these questions. Picasso's capacity for innovation, the team spirit of the Impressionists or Banksy's audacity can become references shared by all participants. And because the importance of the stakes does not exclude good humor (on the contrary), our conferences combine the rigor of pedagogy with the strength of the game and the pleasure of discovery.
Make art a path more than a destination
None of our interventions is about an artistic movement, a style or an era. The subject is always the company, its employees and the behaviors that govern it. Art is simply a detour - a particularly enjoyable one - that allows us to shed light on the professional issues of the participants in an original way, to inspire new practices. In other words, nothing of an artistic nature is put forward if its purpose is not to feed the reflection on the company.
And because the richness of art history lies in its variety, we have deliberately invested each conference with this extraordinary diversity, passing without transition from Leonardo da Vinci to Frida Kahlo, from Rubens to Matisse or from Dali to Delacroix. The pleasure and the surprise are thus permanent, and the engagement of the participants is optimal from the beginning to the end of each intervention.
Three complementary axes to arouse interest and generate enthusiasm
The effectiveness of our interventions is ensured by a triple questioning, which presides over the writing and staging of each sequence:
1. What?
Tell… stories
It is a question of avoiding as much as possible the theoretical discourse to relate events often crucial in the course of the artists: the genesis of a work, an encounter, a collaboration, an epiphany... By their concreteness, these stories facilitate at the same time the comprehension and the appropriation of the delivered messages.
2. How?
Engage… the participants
A pedagogy is effective when the participants are invited to take part in the design of the concepts presented. Rather than asserting truths to which they might feel alienated, we strive to make them experience times of discussion or play, where questioning is permanent and humor as present as possible.
3. Why?
Inspire… the reflection
Each artistic reference is accompanied by a time of appropriation which consists in asking ourselves: "What does it mean for us? Thus, very operational messages are delivered throughout each intervention, to provoke awareness in participants and invite them to question their own practices.